Juice & fruit drinks

Fruit and vegetable juices are drinks made by extracting liquid from fresh fruit and/or vegetables. They are available in several forms, giving consumers a range of options depending on taste, occasion and preference. 

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Three types of product

Not all juice is the same

A clear, side-by-side look at how 100% juice, juice from concentrate and fruit drinks are made and labelled. Tap a type to dig in.

100%

100% juice

Counts as fruit
Recon.

Juice from concentrate

Not classified as 100% juice
5–95%

Fruit drink

% juice on label
100%
COUNTS AS FRUIT

100% Juice

Squeezed directly from fruit or vegetables, pasteurised and packed.

Try it yourself

How much fruit fills a glass?

Choose a fruit and tap to squeeze it. See how many it takes to fill a 250 mL glass of 100% juice.

Each squeeze yields about 63 mL of juice.
Glass (250 mL)
Oranges squeezed
0
Juice Produced
0mL
What juice gives you

The benefits of juice

100% juice is more than just a refreshing drink. It packs a meaningful nutritional contribution into a small glass.

Vitamin C & antioxidants

A 250 mL glass of 100% orange juice typically provides more than your daily vitamin C, plus naturally-occurring antioxidants like flavonoids and carotenoids.

Plant nutrients without effort

Juice is a convenient way to get nutrients from fruits and vegetables you might not eat whole every day, including potassium, folate and polyphenols.

Hydration with flavour

Juice is mostly water. For people who find plain water unappealing, a small serve of juice can support fluid intake at meals.

Part of a balanced diet

When enjoyed in moderation, 100% juice can contribute to fruit and vegetable intake alongside whole fruit and a varied diet.
The sugar question

The sugars in 100%
juice are intrinsic

Intrinsic sugars are the sugars that occur naturally within the cellular structure of whole foods like fruits or vegetables. They are not added during processing. When fruit is squeezed to make 100% juice, those naturally-occurring sugars, called fructose, come with it, alongside the water, vitamins and minerals from the original fruit.

This is different to added sugars. By law, 100% juice in Australia cannot contain any added sugar.

Intrinsic

Naturally present in the fruit. Found in whole fruit, 100% juice and unsweetened dairy.

Added

Sugars added during processing or preparation. Not present in 100% juice.

Look for it: on the nutrition panel, intrinsic sugars are counted in the total "Sugars" line. Ingredients like cane sugar, glucose syrup or fructose listed separately indicate added sugars, which won't appear in a true 100% juice.

Interactive

Slide to see what the label would say

Drag the slider to change the percentage of juice in a bottle and watch how it’s classified under the FSANZ Code.

BOTTLE COMPOSITION
35%
JUICE
JUICE CONTENT 35%
0% 50% 100%
THE LABEL SAYS

Fruit drink

Fruit drinks contain between 5% and 99% juice.

0–4% Not a juice
product
5–99% Fruit
drink
100% 100%
juice
Regulation

How is fruit juice regulated?

All juice products sold in Australia must comply with the Australia New Zealand Food Standards Code, which sets requirements for composition, safety and labelling.

Products labelled 100% juice contain no added sugar or preservatives. Fruit drinks contain a smaller proportion of juice, may include added water, flavours or sweeteners, and must state the juice percentage on the label.

Only juice taken directly from fruit and packed without removing water can be labelled 100% juice. Reconstituted juices made from concentrate are labelled juice from concentrate.

Did you know?

100% juice in Australia cannot contain added sugar or preservatives.

Did you know?

Juice from concentrate is reconstituted with water before packaging, so it isn't labelled as 100% juice.

Did you know?

Reverse osmosis or gentle heat is used to remove water from juice before transport.

DID YOU KNOW?

The percentage of juice in any fruit drink must be clearly stated on the label.

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