Know your facts

DrinkFacts is brought to you by the Australian Beverages Council whose members have made a pledge to market or advertise in a way that is truthful and clear. DrinkFacts was created for Australians everywhere, to showcase what we as a collective are doing within the industry, and how this relates to all that you see from our partners in their marketing and advertising.

Marketing responsibly

The following commitments are continually upheld by ABCL’s members:

All marketing and advertising communications will be accurate and truthful and will not misrepresent any health benefits.

Only market or advertise sugar-sweetened, non-alcoholic drinks in moderation, in a range of smaller portion sizes, as part of a balanced diet, and in support of the Australian Dietary Guidelines.

Reflect responsible consumption of drinks, illustrating appropriate portion sizes for the beverage consumption occasion.

Accurately represent products in marketing and advertising, including taste, size, nutrition, ingredients and health claims.

No direct marketing or advertising of sugar-sweetened drinks to children under 15 or to primary schools, including no advertising of sugar-sweetened drinks during children’s television programming.

Provide drinks in accordance with school canteen guidelines.

Encourage the consumption of bottled water, juice with no added sugar, and flavoured milk, for children and adolescents, where relevant.